Paula Friedrich
Designer and front-end developer.
Email meProjects
Paula's little display of work
2024
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California Ballot Measure Guide
design front-end content strategyA voter guide highlighting the expertise of Politico's ballot measure team, whose job is ballot measure. I developed the guide's visual and editorial voice in collaboration with editors.
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The Breaking of the Johnson Brothers
design front-endEditorial design for POLITICO Magazine, with dark and light modes.
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POLITICO Election Results
design front-end productI worked on a small team to redesign and develop POLITICO's election pages from the ground up. We built a style library in Figma and React that comes together as flexible modules used across pages.
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Online donations
design front-endA look at online donations to downballot races from January to April 2024.
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2024 GOP Candidate Tracker
design codeRanking candidates by how good of a shot they have at the nomination. This piece evolved over the primary season, originally with multiple tiers. Design and code.
2023
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The Recast Power List
design front-end editorialHorizontal scroll for Politico's 2023 Power List.
2022
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Inflation Cheeseburger
design front-endI designed and developed this piece that looks at the causes of inflation through the lens of a cheeseburger.
2021
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How To Have The Best Day Ever In The Bay Area
design front-end brandingI designed this series of neighborhood eating guides for The San Francisco Chronicle.
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San Francisco Chronicle Fire Tracker
design front-end branding back-endI redesigned this tracker in 2021 to better align with the Chronicle's brand. I also reworked the backend scraping pipeline for clearer code management.
2020
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How To Vote By Mail In Illinois
design code content designThis tool allowed Illinois residents to answer a few questions and get personalized, step-by-step for voting by mail in 2020. Developed in Observable for The Chicago Reporter and WBEZ.
2019
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Which Chicago Mayoral Candidate Do You Agree With Most?
design code content strategyA questionnaire and quiz to help Chicago voters compare 14 candidates for mayor.
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400 Ways To Enjoy Summer In Chicago, According To Chicagoans
design front-end illustration content strategyI led the crowdsourcing effort for this summer activity guide for WBEZ. I designed and developed the filterable presentation and illustrated the header.
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Chicago Teachers Strike Tracker
design code content strategyThis piece was developed during the Chicago teachers strike in 2019 to show how negotiations were progressing with a simple side by side comparison of where the two sides stood throughout the process. Design, development, editorial strategy.
2018
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How To Build A Cow Out Of Butter
design front-end content strategy illustrationI reported, illustrated and developed this look at the making of a state fair classic, with fun details such as: The butter is recycled every year and smells like 'old parmesan.' Design, illustration, code.